Delivery Issues
In traditional shopping customers have the option to take their purchases home immediately, however, when shopping online they will have to wait for the product to be delivered.
Security Issues
This is perhaps the biggest worry for customers. Customers worry that their financial details may not be safe and that a business will use them in some unauthorised way. They also worry that security may be insufficient and that identity theft is a problem.
Consumer Trust
One of the most difficult issues that online businesses face is that of consumer confidence. Currently many high profile cases of identity theft have reduced customer confidence in the industry.
International Legislation
When selling online, businesses are not just subject to legislation in the country of origin, but also the laws of where the customer lives. For example, goods that have restrictions imposed on them may well be unrestricted in other countries.

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