First, your competitors are probably building backlinks even as you read this; if they’re smart anyway. While Google doesn’t just keep a running tally and the website with the most backlinks wins, the number of links it still makes a difference.
Second, links get old and can drop off depending on what kind of links they are. Links from blog posts and blog comments can get archived or deleted. Or the blog could get deleted. Article directory links can also get archived and may not get “spidered” very often. Classified ads usually only last a month. Business directories get shut down or deleted. If you don’t keep creating backlinks, you will eventually have none. |