Everyone would like an increase in traffic to their website or an increase in their PR rating. There are many companies and websites offering promotion and optimisation services, however how much should you spend?

I have found two ways; which have had a huge impact in the amount of visitors I have to my websites and of which has pushed up the PR ratings of my sites.

Firstly writing articles. Writing articles like this one and submitting to article directories is a way of spreading your message across the internet. Other webmasters download your article and add it as valuable content to their website. This not only gives you free advertising on their site, but also creates a backward link for your website. Over time these links start to add up.

Secondly is a link exchange program. I have many websites in my portfolio and am able to offer a free link exchange program.

internet marketing