The same as any new business. If you don't advertise enuf , your business might fail because no one discovered your software. If you spend too much, you go out of business because you ran out of money before you succeeded. You want to judge the effectiveness of your advertising. Which is one of the most-difficult enterprises in the world of business. What if one partner has more cash to spend. Does he get more decision-making power about marketing since he has the money. Or are both partners 50-50 in everything except money. If one partner wants to buy $50,000 tv ads, you get 1 ad for $50,000. Are you going to price your software cheaper than your competitors. Or would you charge more since yours is better. |