Internet Marketing Business Forum

There are two ways to get traffic to any site. You can either get traffic to your website for free, such as SEO or you can use paid advertising; PPC (pay-per-click).

Often, there is a debate and constant warring between which strategy will be the best strategy to implement in exposing your site to the masses.

In actuality, Internet Marketing is a numbers game, and so the more targeted traffic you can get to your website, the more you will convert, and the more money you’ll make.

So which strategy is the best, free or paid?

Search Engine Optimization:

Free marketing strategies; such as SEO, are just as good as paid marketing, if not better. For example, when the majority of people go searching for information online, they go to Google or any other search engine and type in a phrase; such as “How to Cook and Clean”. The results they get back are divided into two parts, and that is Organic and Paid advertising. These differences are usually easy to identify. The organic results are listed on the left hand side and are listed 1-10 through a series of pages, while the paid are listed on the far right hand side.

When doing a search people will often decide which way is best to resolve their dilemma or situation, and most often people tend to use the free results. Thus, this is enough to indicate that if you want to get highly targeted and free traffic to your website it would be a good idea to get into the Organic results. However, many things are involved, including getting backlinks to your site, making sure you have the right keyword density, and optimizing your site. The downside to Search Engine Optimization is that in order to get your website ranked high, it can be very time consuming. This is a reason why many marketers choose to skip SEO and use Pay-Per-Click with Google Adwords, Bing, or Yahoo Overture.


PAY PER CLICK (PPC):

In short, Pay-Per-Click is when you tell Google; or any other company, how much you want to be charged every time your advertisement is clicked. The higher the amount that you set to be charged will often determine how high your website will rank in the search engines. On the other hand, if you set a low amount then your PPC may not give you good results.

The “pros” of PPC marketing is that it takes a small amount of time to get up and running, but the “con” is that you can not just set up a campaign and expect to make tons of money. PPC is a science and should be implemented with strategy, therefore doing the homework is crucial because if you don’t choose the right keywords and/or charges you could end up losing tons of money and FAST. So PPC takes skill, learning, and possibly experience to succeed.

In short, SEO is a great way for beginners to get a site ranked high in organic results. SEO may be frustrating but once you succeed with SEO the benefits are great. This is also true with PPC, but there is much more risk involved since your success is dependent on your money and skill. Overall, it’s necessary to research both SEO and PPC as much as possible before leaning upon either.

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http://www.internickmarketing.com/forum.php

In my opinion, SEO is a natural by product of your business and product.It is always an ongoing effort and if you are producing interesting content or your product rocks, you will get higher rankings automatically.SEO needs lot of patience, which lot many business owners doesn't have. It is better they switch to PPC at the initial stage but SEO is long lasting and it gives value based traffic to your website. But there is lot of competition so constant SEO activity is needed.

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Marketing Agentur

Hey....
here are some point which shows the difference between SEO and PPC....
SEO
1 No worry for click frauds
2 Huge number of visitors
3 Search Engines Algo keep changing affecting SEO.
4 time require for ranking
In PPC
1 Immediate result, fast ranking
2 Long tail keywords are more economical compare to SEO
3 Cost will be relative high if people keep bidding for certain keywords
4 Click fraud always a problem
PPC is more suitable for long tail keywords while SEO is more suitable for more generic keywords.

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Trump Network

Pay per click is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked.PPC advertising is easy and quick way to get maximum traffic to your site.You have to pay some money whenever your ad is clicked. SEO is also marketing strategy but it is free.

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Often, there is a debate and constant warring between which strategy will be the best strategy to implement in exposing your site to the masses.

There are ways to get traffic to any site. You can either get traffic to your website free, such as SEO or you can use paid advertising; PPC (pay-per-click).

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London escorts

Whether you decide to go with PPC or SEO, you need to be patient and be prepared to constantly hone your keywords and your approach. It takes time and effort - and money if you do PPC

There is no source of traffic that you can just set-and-forget. That's a ploy of the get rich schemers.

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Free promotion strategies; such as SEO, are as lovely as paid promotion, if not better. For example, when the giant majority of people search around for information online, they go to Google or any other search engine & type in a phrase.

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Could someone please provide examples of television and radio advertising that the Home Depot uses

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Local Internet marketing: a strategy through which a small company utilizes the Internet to find and to nurture relationships that can be used for real-world advantages.[citation needed] Local Internet marketing uses tools such as social media marketing, local directory listing, and targeted online sales promotions.

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Thanks for sharing a good information about the PPC and SEO.

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Though PPC is the best and quick way to get the more traffic to the site but it is not for the long time. And again one has to pay for getting the results so it is costly for the results.
And SEO is the best, effective and long term benefited way for getting the results for the site. And it is the cost free way so anyone can afford it.

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