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Old 08-29-2010, 04:39 AM   #1 (permalink)
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Default What are some of the marketing considerations that we need to examine before

entering into a joint venture? You have your Associate's degree from Kaplan, and, as a recent graduate, a friend of yours comes to you with an idea for a new product-a computer software package. You and your friend both love to cook, and his idea is a software package in which you input your recipes by scanning them, and the software picks up the ingredients, and indexes them. So, once the software is up and running, if you prepare one recipe that uses 6 egg whites, and you are left with 6 egg yolks, you can easily cross reference another recipe that requires egg yolks. Or, if your apple tree is delivering a bumper crop of apples, you can input the word “apples”, and the software will present you with the recipes that use apples.

This idea really appeals to you, because it would make the most economical use of ingredients, and you think it would be very successful software.

What are some of the marketing considerations that you and your friend would need to examine before entering into a joint venture? Be sure to discuss the core-marketing principles (Price, Product, Promotion and Place/Distribution) and the use of marketing as a business strategy.

Can someone please help me with this??? I am having troubles with this and I have been working on it for a good week now. I WILL award 10 points to the one who can help me out the most here. Thank you kindly.
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Old 10-06-2010, 04:54 AM   #2 (permalink)
 
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The same as any new business. If you don't advertise enuf , your business might fail because no one discovered your software. If you spend too much, you go out of business because you ran out of money before you succeeded. You want to judge the effectiveness of your advertising. Which is one of the most-difficult enterprises in the world of business. What if one partner has more cash to spend. Does he get more decision-making power about marketing since he has the money. Or are both partners 50-50 in everything except money. If one partner wants to buy $50,000 tv ads, you get 1 ad for $50,000. Are you going to price your software cheaper than your competitors. Or would you charge more since yours is better.
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Old 01-20-2011, 10:41 PM   #3 (permalink)
 
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What are some of the marketing considerations that we need to examine before
entering into a joint venture? You have your Associate's degree from Kaplan, and, as a recent graduate, a friend of yours comes to you with an idea for a new product-a computer software package. You and your friend both love to cook, and his idea is a software package in which you input your recipes by scanning them, and the software picks up the ingredients, and indexes them. So, once the software is up and running, if you prepare one recipe that uses 6 egg whites, and you are left with 6 egg yolks, you can easily cross reference another recipe that requires egg yolks. Or, if your apple tree is delivering a bumper crop of apples, you can input the word “apples”, and the software will present you with the recipes that use apples.
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